Setting Goals That Stick: How to Motivate Yourself and Your Team in 2025

The start of a new year is always a great time to hit reset and set some fresh goals for your business. But how do you create goals that actually work and keep everyone motivated? Here are some simple steps to get you started. 

1. Know the Difference Between Vision, Strategy, and Objectives 

These are some big words in business, but they’re often misunderstood or used interchangeably. Your vision is the big picture, the "why" that inspires and drives your business. It’s the reason your business exists and what you’re working toward. Your strategy is the plan that bridges the gap between where you are now and where your vision aims to take you. It’s the roadmap that outlines how you’ll achieve your goals.  

Meanwhile, your objectives serve as clear, actionable steps that help you make progress. They’re the measurable milestones that track your journey forward. When these three pieces work together, they keep you and your team focused, organised, and moving in the right direction. 

2. Create Clear and Measurable Objectives 

Good goals are SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Instead of saying, “I want to grow the business,” set something like, “Increase revenue by 10% by the end of Q1.” It’s easier to track progress when you’re specific! 

3. Get Your Team Involved 

Your team will be more motivated if they feel part of the process. Run a brainstorming session or just have open conversations to get their input. Often, all it takes is an extra set of brains, ears, and eyes to solve problems or figure out the next steps.  

4. Track Progress and Keep Momentum 

Use simple tools like Trello or Google Sheets to keep track of goals and progress. Regular check-ins (even quick ones!) can make a big difference in staying on track and spotting challenges early. 

Are you all set for 2025 yet? Do you know where to go, what to do and how to do it? (Though, of course, it's a process!) If you’re looking for further guidance on reflecting, resetting, and positioning your goals for the year ahead, check out our free guide, Reflect, Reset, and Achieve: Your Guide to Clearer Goals and Greater Success in 2025. It’s a great exercise to reboot your mindset and clear the way for an achievable success this year!